CATTLEMAN’S EYE • 50 BEEF CATTLE ASSESSMENT CARDS
50 CARDS • ONE DIGITAL PDF

Know What to Look For in Beef Cattle.

Cattleman’s Eye digital field guide shown on a tablet and phone

An illustrated field reference for observing structure, feet and legs, muscling, and body condition.

See Packages — from $14.90 →

Guide Only: $14.90Complete Bundle: $19.90

One-time purchase • Digital download • Prices in USD

  • 50 illustrated assessment cards + cover: 51 pages
  • Download to your phone or print for field use
  • Visual examples organized by body region

Access details arrive by email after payment confirmation.

See the assessment cards inside the PDF

Actual page previews from the 50-card visual reference.

Material preview 1
Material preview 2
Material preview 3
Material preview 4
Material preview 5
Material preview 6
Material preview 7
Cattleman’s Eye in use 1
Cattleman’s Eye in use 2
Cattleman’s Eye in use 3
Cattleman’s Eye in use 4
Cattleman’s Eye in use 5
Cattleman’s Eye in use 6

One organized reference for the traits you want to review

Find the body region, compare the examples, and record what you observe.

Structure, feet & legs

Compare stance, front and hind leg alignment, pasterns, hooves, and movement.

Body shape & balance

Locate the topline, loin, rump, rib cage, and flank, and compare visible proportions.

Muscling & body condition

Observe muscle distribution, external cover, and the landmarks used to describe what you see.

An orderly observation routine

Review the animal from the front, side, rear, and in motion, then record your observations.

For cattle buyers, herd owners, and students: keep it beside you at auctions, during herd selection, at livestock shows, or while learning cattle evaluation.

The cards describe visible traits qualitatively. Use them alongside animal records, the relevant scoring protocols, and professional evaluations when needed.

View the topics covered by the 50 cards
  • Cards 01–06Observation basics, viewing conditions, and recording visible traits
  • Cards 07–11Body dimensions, stance, and symmetry
  • Cards 12–16Front legs, hooves, pasterns, and movement
  • Cards 17–21Hind legs, hooves, hock angle, and movement
  • Cards 22–33Topline, loin, rump, chest, rib cage, and flank
  • Cards 34–39Muscling and external fat cover
  • Cards 40–43Body condition landmarks and visible cover
  • Cards 44–47Hoof structure, observation conditions, and gait
  • Cards 48–50External male and female landmarks, and the limits of visual observation
INCLUDED IN THE COMPLETE BUNDLE
3 Practical Bonus PDFs
🎁 3 EXCLUSIVE BONUSES
BONUS #1Side-by-Side Cattle Comparison Tool mockup

Side-by-Side Cattle Comparison Tool

A 5-page printable PDF workbook for recording multiple animals and comparing the same criteria before making a decision.

  • Record multiple animals
  • Consistent comparison criteria
  • Support for better decisions
INCLUDED WITH COMPLETE BUNDLE
BONUS #2Visual Field Evaluation Guide mockup

Visual Field Evaluation Guide

A 5-page PDF guide with a practical sequence for observing the front, sides, rear, and movement.

  • Practical sequence
  • Front, sides, and rear
  • Helps you review key areas consistently
INCLUDED WITH COMPLETE BUNDLE
BONUS #3Visual Cattle Anatomy Map mockup

Visual Cattle Anatomy Map

A 5-page PDF map for locating the animal’s main body regions before opening the relevant assessment card.

  • Locate key body regions
  • Quick reference
  • Before consulting a guide
INCLUDED WITH COMPLETE BUNDLE
INSTANT DIGITAL ACCESS

Choose your package

GUIDE ONLY

1 PDF • 51 pages

Guide Only package mockup

You’ll receive:

  • 50 Visual Beef Cattle Assessment Cards in one PDF
  • Favorable vs. unfavorable visual examples
  • 51-page digital PDF: 50 cards + cover
  • Print-ready version
  • Instant digital access

One-time payment:

$14.90

Get the Guide — $14.90

Instant access • Secure checkout • 7-day money-back guarantee

🎁 INCLUDES 3 BONUSES

COMPLETE BUNDLE

Main PDF + 3 bonus PDFs

4 PDFs • 66 PAGES TOTAL
Complete Bundle mockup
  • The 51-page assessment-card PDF
  • Side-by-Side Cattle Comparison Tool
  • Visual Field Evaluation Guide
  • Visual Cattle Anatomy Map

One-time payment:

$19.90

Get the Complete Bundle — $19.90 →

Instant access • Secure checkout • 7-day money-back guarantee

Accepted payment methods

All prices are in USD. One-time purchase; applicable taxes may be added at checkout.

Both packages include the same 51-page core PDF. The Complete Bundle adds three 5-page bonus PDFs.

100%GUARANTEE7 DAYS

Try Cattleman’s Eye with a 7-Day Money-Back Guarantee.

After your purchase, you have 7 calendar days to review the material. If you decide it is not right for you during that period:

  • request a refund within 7 calendar days of purchase
  • use the support options available through Hotmart
  • follow the refund terms displayed at checkout

👉 Your purchase is protected for 7 days.

7 calendar daysBoth packages coveredRequest through Hotmart

The 7-day guarantee applies to both packages and is subject to the terms displayed at checkout.

Important: This material is designed to help identify, recognize, compare, and classify an animal’s visual traits. It does not diagnose disease, determine fertility, prescribe treatment, or replace an evaluation by a veterinarian or another qualified professional.

Frequently Asked Questions

No. The material is organized in a practical, visual format that makes it easy to consult, even if you’re still learning what to look for.

Yes. Once your payment is confirmed, access to the material is activated automatically.

Yes. The content is designed so you can consult the cards on your phone whenever you need them.

Yes. The PDFs use A4 page dimensions. For US Letter paper, select Letter and “Fit to page” in your print settings, then check the preview before printing. You can take printed cards to the field, classes, auctions, or other hands-on activities.

Yes. Each of the three bonuses is a 5-page PDF. The Complete Bundle contains four PDFs and 66 pages in total. The comparison workbook has spaces for handwritten notes when printed.

You may request a refund within 7 calendar days of purchase using the support options available through Hotmart, subject to the terms displayed at checkout.

The payment methods currently available to you are shown securely at checkout.

You can use it to identify, compare, and record visual traits when buying cattle, selecting animals for your herd, attending auctions and livestock shows, or participating in hands-on activities. For diagnoses, fertility assessments, treatments, or any evaluation requiring a professional conclusion, consult a veterinarian or qualified specialist.

No. It is an educational visual reference for identifying, recognizing, comparing, and classifying visible traits. It does not diagnose disease, determine fertility, prescribe treatment, or replace a veterinarian or another qualified professional.

The core product is one 51-page PDF: a cover followed by 50 illustrated assessment cards. The Complete Bundle adds three separate 5-page bonus PDFs.

The core cards are a qualitative visual reference for locating, observing, comparing, and describing visible traits. They do not assign official body condition or breed-association foot scores. For formal scoring, follow the relevant protocol, such as the U.S. 1–9 beef-cow body condition scale or the applicable breed association’s foot-scoring guidelines.